Assist AI doesn't need data scientists to train or refine models for maintenance work.

The exponential growth in data has proven to be a gamechanger in marketing, especially with the introduction of cognitive computing and AI. IBM Watson is breaking new ground in this area and speaking more on this is Marta McMichael, global director of performance marketing at IBM Watson IoT. With an extensive background in the high-tech industry, Marta has worked in varied roles, including working as a programmer, a consultant and managing large account sales at IBM. It is here at IBM that she discovered her passion for marketing and transitioned into it. In the interview, Marta shares her big career epiphany that helped her refocus on creating value for her clients.

IBM (NYSE: IBM) has announced that several new European clients have selected IBM Watson Internet of Things (IoT) technologies, the company said. New contracts signed with Spanish electricity grid operator Red Elà ctrica de Espaà a, Italian elderly care provider Cooperativa Sole, Dutch telecommunications operator Tele2 and Israeli manufacturer of smart air conditioning Electra Group are examples of IBM s commitment to transforming business and improving operations with the power of Artificial Intelligence (AI)-enabled, IBM Cloud-based Internet of Things (IoT) technologies. Red Elà ctrica de Espaà a (http://www.ree.es/en), the sole transmission agent and operator of the national electricity system in Spain has selected IBM Watson IoT technologies as part of its Intelligent Asset Management initiative project. Israel s manufacturer and distributor of consumer goods, is collaborating with IBM to create smart air conditioning solutions, which incorporate Watson IoT technology.

Use streaming IoT data to uncover insights that help you better understand equipment health. Gain real-time visibility into manufacturing and supply chain processes; and monitor overall plant performance, product quality and vehicle safety issues to mitigate or avoid costly product recalls.

With a wave of investment, a raft of new products, and a rising tide of enterprise deployments, artificial intelligence is making a splash in the Internet of Things (IoT). Companies crafting an IoT strategy, evaluating a potential new IoT project, or seeking to get more value from an existing IoT deployment may want to explore a role for AI. Artificial intelligence is playing a growing role in IoT applications and deployments,12 a shift apparent in the behavior of companies operating in this area. Venture capital investments in IoT start-ups that are using AI are up sharply. Companies have acquired dozens of firms working at the intersection of AI and IoT in the last two years.

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Enter the 21st century building's "digital twin." Think of it as a dynamic, virtual model of the physical structure, powered by the massive amounts of data that a single structure generates around the clock--everything from design specs to equipment parameters and live occupancy data. With IoT-enabled sensors tracking a building's "pulse" and feeding data back into next-generation systems such as Watson, facility owners and managers today are able to reconstruct every relevant metric from a physical structure in a digital environment. Every asset--from the HVAC system to the vending machines--can be monitored and analyzed remotely. But how do you manage those assets over time?

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NEW YORK--Are you ready to turn your car, washing machine or running shoes into a point of sale? Visa is teaming up with IBM Watson to bring secure payment experiences to all sorts of connected products and services, embracing the ecosystem techies inelegantly refer to as the Internet of Things. IBM and Visa announced the collaboration Thursday at an event in Munich, Germany, where IBM is opening up a $200 million Watson Internet of Things headquarters. Via the partnership, the companies say they can support payments and commerce on virtually any of the 20 billion connected devices that Gartner estimates to be part of the global economy by 2020. "What we've seen over the last 12 months is serious companies committing serious business to IoT," says Brett Greenstein, vice president for IBM Watson IoT. Watson is IBM's cognitive computing platform, which leverages natural language processing and machine learning to learn from and extract patterns and meaning from mounds of unstructured data, from health care to sports.